Fresh & Go, Inc. Launches Travel Toothbrush Ads on Spirit’s Lavatory Mirrors to Offset Costs, Keep Fares Low for Customers

Miramar, Florida (May 11, 2010) – Fresh & Go, Inc. is kicking off its latest ad campaign promoting its travel toothbrush with Spirit Airlines’ Mile High Media. The company is promoting its travel toothbrush with creative ads displayed on the lavatory mirrors of Spirit’s entire fleet of Airbus A319 and A321 aircraft through July.

"It's about time airlines took advantage of advertising opportunities on airplanes to subsidize the cost of customers flights," said Adi Mor, CEO Fresh & Go, Inc. "We're confident advertising fresh&go®, America's Favorite Travel Toothbrush, on Spirit Airlines will capture our target audience which is people on the go that are looking for quality with value."

"Mile High Media offers advertisers among the highest efficacy of any media delivering more sales to more people at the lowest cost of sale providing up to 2,000 times the impact of traditional media," said Mile High Media Sales Director Michael Pewther.

In response to recent buzz, Pewther goes on to explain that "Spirit has no plans to start charging customers to use the lavatory." The airline will not charge for things that are necessary during a flight, such as using the lavatory. "We are thrilled to provide unsurpassed value for our advertising partners such as Fresh & Go to help cover our lavatory costs and we can pass these savings along to our customers by way of the ultra low fares they have come to know and love," adds Pewther.

For a Mile High Media media kit detailing the full suite of onboard and online advertising opportunities available with Spirit Airlines, visit www.spiritair.com/advertise or e-mail advertise@spiritair.com.

About Mile High Media
Mile High Media offers marketers the ability to reach a captive audience with over 2,000 times the impact of traditional media. From overhead bins, tray tables and seatback inserts, to cups, napkins and more, Mile High Media offers an entire suite of innovative branding options.

Where else can you find an average three-hour gaze time? Where else can you find 100 percent saturation with a targeted captive audience that will be actively engaged by your ad for an average of three hours? Why pay for a five-second gaze time on a billboard when you have more than 2,000 times the viewing exposure aboard a three-hour flight?

Onboard advertising with Mile High Media delivers over 300 times the viewing time compared to the average 30-second TV spot, and unlike TiVo, consumers cannot ‘skip the flight’ and miss your ad. Bottom line, advertisers are more cost-conscious than ever and need to stretch their advertising dollars – and Mile High Media provides the ideal solution with personalized messaging placed onboard every plane throughout Spirit’s entire fleet of Airbus A319 and A321 aircraft on all of its flights to 40 destinations throughout the U.S., Caribbean and Latin America.

About Spirit Airlines
Spirit Airlines (www.spiritair.com) is the largest Ultra Low Cost Carrier (ULCC) in the United States, Latin America and the Caribbean. As the unbundling leader in the industry, Spirit allows consumers the option of paying only for the features they value without subsidizing the choices of others. Its all-Airbus fleet, the youngest in the United States, flies more than 150 daily flights to 40 destinations. The company is based in South Florida.

About Fresh & Go, Inc.
"Keeping your smile as young and bright today is more important than ever before," said Adi Mor, CEO of Fresh & Go, Inc. "People spend hundreds of dollars a year to make their mouths as attractive as possible. fresh&go® has developed on-the-go products to help maintain peoples’ beautiful smiles." The fresh&go® travel toothbrush has 30 uses of toothpaste in the handle with a snap-on cap. Approximately 2 weeks of fresh mint flavored toothpaste are located in the handle of the disposable toothbrush. For convenience and price, the fresh&go® travel toothbrush makes keeping teeth their whitest a snap.

Media Note: Pictured – Artwork of the fresh&go® travel toothbrush ad that has been installed on the lavatory mirrors aboard Spirit’s Airbus A319 and A321 aircraft through July 2010.

Media Contacts:
Spirit Airlines
Misty Pinson (North America)
misty.pinson@spiritair.com
954-918-9432

Spirit Airlines
Manuel Jaquez (Latin America & Caribbean)
manuel.jaquez@spiritair.com
954-628-4898

Fresh & Go
Julie Smolucha
Julie@freshangousa.com
(847) 520-1200